Introduction to Email Verification: What Is It and Why Is It Important?


Email verification: What is it?

The process of confirming that the emails in your list are associated with an inbox is known as email verification. Stated differently, it involves ensuring that the communications you transmit have a destination. Learn about bounced email checker

The process of eliminating harmful or undeliverable emails from your list is called list verification. For instance, our list-sampling Sampling Process kicks off as soon as a user submits a list into our system when utilising Benchmark Email. This procedure looks for emails that cannot be delivered, and depending on what it finds, the list is accepted or refused.

Why do my emails need to be verified?

Sending out a lot of emails to a list that has not been validated might have unfavourable effects on undelivered messages. Providers of email services, such as Benchmark Email, take proactive steps to validate emails in order to shield users from:

Suspension of Account

Thresholds for spam complaints, undelivered messages, and unsubscribes are established by email security services, internet service providers, and spam monitors. You are probably going to trigger a large percentage of all three if you are emailing an outdated or poorly maintained list.

Email systems are required to implement and maintain certain standards. They might have to suspend your account if you go above these in order to preserve their deliverability rates and reputation. Your email may potentially be blocked as a result of this.

In particular, verifying an email list helps lower the number of emails that remain unsent. Your deliverability increases with a decreased bounce rate, increasing the likelihood that your message will reach the inbox.

terrible marketing outcomes

Even though it may seem beneficial to send emails to a large number of addresses, if those addresses are invalid, you are not making any progress. Emailing someone is, after all, a technique. The fundamental objective is to establish a connection, which cannot be accomplished with an incorrect address.

A high email bounce rate might negatively impact your deliverability. Thus, you might not receive a response from even legitimate addresses.

Furthermore, a high bounce rate might skew your campaign stats, making it more challenging to determine what is effective for the addresses in your list that are legitimate.

Spent Cash

Keeping incorrect email addresses in the system is a continuous waste of valuable marketing funds since email service providers base their price on the number of subscribers each user has on their list. Therefore, cost optimisation is an additional advantage of email address verification.