YouTube has become the main source for marketing for a business organization. A digital marketer uses all kinds of techniques to increase his website’s ranking on google search engine. Therefore he relies on youtube marketing.
Youtubers goal is to increase the popularity of and ranking of their youtube channel. They optimize their content for getting high rate views, subscribers and social shares. They apply all kinds of marketing strategies to be in the top list.
Competition on online platforms is really nek to nek, especially in youtube. But there is one most important thing that matters most for a digital marketer i.e. Keywords.
Keywords play a very important role in the ranking of your site. Search engine optimization also relies on keywords up to some extent. All youtubers learn hard to get their ideal keywords for their youtube channel.
Keywords are really important for overall traffic generation on your website. Keyword research is becoming a trending element in Search engine optimisation techniques. Let’s learn more about Keywords.
KEYWORDS refers to the simple words, phrases and sentences you use on search engines to search your content. Keywords can be single words and long sentences.
THE ROLE OF KEYWORDS FOR YOUTUBE RANKING
Lets discuss the significant role of keywords for youtube ranking:
- TARGETING POTENTIAL CUSTOMERS
Main aim of keywords is to identify the target market. Digital marketers frame their websites content according to the customer preferences. So they include keywords which will be definitely searched by the users for searching about a product or service, so that they can target them and pitch them their own product or service.
- DIRECTLY INFLUENCE YOUTUBE RANKING
Keywords have a direct relationship with the youtube channel’s ranking. Because the number of times your video’s title gets searched by the users, it will increase the ranking on google. Therefore you choose your title according to popular keywords.
- CONTENT CREATION
Keywords are very important for creating relevant and popular content. Content creators need to create content according to the popular keywords by keeping in mind the seo rankings of their content website. Thus, automatically it will impact youtube content.
- DIRECT AFFECT SEO
Keywords are one of the elements of Search engine optimization. As you know keyword research comes along with search engine optimization. Therefore the relationship between SEO and Keywords is Directly proportional.
- AUDIENCE PREFERENCE
Youtubers select Keywords according to the preferences of the audience. Because when the audience searches for their preferences, it will increase the channel’s ranking. Therefore audience preferences are more important for keywords selection.
- QUALITY OVER QUANTITY
In the case of keywords, quality is more important than quantity. No matter how long you make your keyword, if you do not get ranking then it is useless for your website, therefore quality matters
TOP KEYWORD RESEARCH AND KEYWORD BOOST TOOL
If Now that we know the importance of keywords, we need to find the best ones, optimize them and also boost them. I made a list of tools and websites which are best for such purpose. Let’s see them together.
If you are thinking of a keyword boosting, you must try Lenos. Lenos is a multi purpose youtube platform. It will start by guide you in keyword research and also help you in SEO Audit. Then, they have this extremely effective service called “views to rank your video” that will increase the ranking of your video for your keywords. Ultimately, they also have a free rank tracking that will keep track of the progress of your video keywords on YouTube search. Excellent.
Of course, it also provides the facility of buying likes, comments, subscribers and comments and that also organically and with the indirect benefit of keyword ranking growth. This tool provides amazing offers for increasing Youtube channel ranking and they are pioneers in youtube content optimization.
- AHREFS KEYWORD EXPLORER
This tool is also popular among digital marketers. It suggests 1000+ keywords. It is a very important tool for content creators. It has good SERP reviews.
- GOOGLE KEYWORD PLANNER
Google Keyword planner is a very popular tool. It is a simple and user friendly tool. It provides simple solutions to your problems.
This tool provides all kinds of SEO assistance. It takes care of the overall SEO strategy of your website. It will provide all kinds of assistance in optimizing your youtube content.
Conclusion: Keywords research is a very important and critical task for a youtuber. If you are sincere about your youtube channel and want to improve your ranking then you must rely on keywords also above mentioned tools will help you in improving your overall youtube ranking. You must try!